April 27, 2022

Jumar launches new brand identity

Technology and application development specialist, Jumar has today completed a major rebranding to reflect the company’s combined expertise and expansion within the public sector, financial services and corporate sectors.

The company runs two successful, highly complementary businesses – Jumar Technology and Jumar Solutions – and has now brought them together under a single unified brand.  

Known simply as “Jumar”, the new brand is focussed on bringing people and technology together to improve digital services for a better user experience.

It will allow a clear and consistent approach in communicating Jumar’s integrated offerings, promoting collaboration and the combined strength of the businesses. It will allow Jumar to build stronger relationships, responding faster to market changes and improving outcomes for clients.

Collaboration is at the core of Jumar’s ethos, and is reflected in the new branding. There is rarely a ‘one size fits all’ digital solution to any challenge, and Jumar recognises that by talking, co-operating and working in partnership with its clients, it can make a greater positive difference and create more impactful digital services.

Announcing the launch of the new brand, Jumar’s CEO, Wendy Merricks, comments:

This is a really exciting time for Jumar.  We recognise that the world of technology and digital services has changed significantly over the last decade and our new brand direction allows us to respond to those market changes faster. Bringing together our team across our existing businesses under one single brand, allows us to provide a unified offering of digital services to our clients.  I’m incredibly proud of the entire team at Jumar for being part of this exciting journey and look forward to embarking on our next chapter.

For more than 20 years, Jumar has been delivering technology and resourcing solutions to clients across five continents. Projects have spanned digitalisation programmes for major household names to providing teams of resources to clients in verticals including insurance, finance, public sector, and utilities, amongst others.

The new branding marks the next step in Jumar’s journey, bringing together more than 120 experts, focused on a single company purpose, vision, mission, underpinned by a renewed set of values. The rebrand includes new creative brand visuals, consolidation of its existing websites and a redesign of communication, social media and correspondence.  

Jumar, under its new consolidated brand, will continue to provide scalable digital services with collaboration at the core.

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